In order to subscribe to Landsholdsshoppen’s newsletters, you must be over 18 years old. Subscribing to receive Landsholdsshoppen’s newsletters is optional, and you can unsubscribe at any time using the link at the bottom of the newsletter.

Please note that by subscribing to the Landsholdsshoppen newsletters, you sign up for two different mailing lists: the Landsholdsshoppen web shop mail with news about new collections, fan merchandise and official pro wear, as well as the official newsletter of DBU (The Danish Football Association) containing news about the Danish National football team, upcoming events and much more.

If you wish to unsubscribe from the newsletters, this must be done separately for the two.


Please note that Landsholdsshoppen’s web shop newsletter is being handled by:

hummel A/S (hereinafter hummel)
CVR. 81198411
Balticagade 20, 8000 Aarhus C
Tel: +45 88 70 49 50

By accepting these conditions, you consent to hummel on behalf of Landsholdsshoppen and DBU sending you marketing via email and social media (Instagram, Facebook, Twitter, Tik Tok, Pinterest and Youtube) about the following products and campaigns:

  • Clothing, shoes, bags, accessories, and merchandise produced by DBU and hummel, as well as other things that may be marketed by DBU or hummel in the future.
  • Information about DBU, hummel and the National Team, and news about new collections, offers, sales, competitions, and other marketing campaigns.

In addition, you consent to hummel collecting, registering, and storing the personal data you provide and for it to be used to send you marketing material via email and social media. Your data will be handled confidentially. Read our entire privacy policy here.



Please note that DBU’s newsletter is being handled by:

DBU (the Danish Football Association)
CVR. 21299014
DBU Alle 1, 2605 Brøndby 

By accepting the conditions for the newsletters, you also give your consent for DBU to send you newsletters and offers about DBU and DBU's sponsors and partners via e-mails, text messages, app messages/app notifications, Facebook, Instagram, etc.

DBU's inquiries will typically contain ticket sales, articles, campaigns, competitions, offers and other marketing from DBU regarding products and event-related content for football fans, etc. In addition, DBU's inquiries will also contain offers from business partners.

DBU processes your personal data according to the applicable data protection regulations. You can read more about DBU’s processing of your personal data (including for profiling and targeting of inquiries) in the DBU privacy policy.



You can revoke your consent at any time by clicking the unsubscribe link found at the bottom of every newsletter. You also have the right to request information at any time regarding what data hummel or DBU processes about you, and you can always request that this data be corrected, blocked or deleted. You can contact hummel regarding this by sending an email to onlinesupport@hummel.dk or DBU by persondata@dbu.dk.