We process information collected by cookies and other technologies as non-personal data. As IP addresses or similar identifiers are considered personal information under the law, we also treat these identifiers as personal data.
1.2.1 What are cookies? A cookie is a file that the browser places on your computer. This makes it possible to recognise your computer and remember choices you have previously made on the website, e.g. choice of language. A cookie cannot spread computer viruses or other harmful programmes. Cookies delete themselves after a certain number of months (can vary), but are renewed after each visit. The cookie cannot view who you are, your name, where you live, or if the computer is used by one person or several people. If you give personal data to a website, a cookie can be used to remember you next time you visit the website.
We constantly aim to improve the customer experience on our website by giving visitors more personalised and targeted promotions and offers. To do this, we use Google Tag Manager (GTM).
GTM is a little piece of code that helps us follow user behaviour across our websites and then pushes this data to our Google Analytics account. There all the data is perfectly organised and ready to evaluate and implement potential improvements of the website and marketing campaigns.
If you want to opt out of or delete cookies, see the guidance here: http://minecookies.org/cookiehandtering (in Danish).