Cookie Policy


By using this website, you accept our cookie policy.
Like many others, this website uses cookies. Cookies ensure that we can provide a better user experience of the website. Many features of the website depend on the use and storage of cookies, and you can therefore not expect the website to function as expected if you deactivate cookies.
We process information collected by cookies and other technologies as non-personal data. As IP addresses or similar identifiers are considered personal information under the law, we also treat these identifiers as personal data.
Similarly, we treat the combined information as personal information in connection with this privacy policy to the extent that non-personal information is combined with personal information.


What is a cookie?

A cookie is a small data file stored in your computer, tablet, or smartphone. A cookie is not a program that can contain harmful malware or virus. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website from the same device, the cookie and the information in it are either sent back to the originating website (first-party cookies) or to another website to which it belongs (third-party cookies). By that, the website can detect that is has already been opened using this browser, and in some cases, it will then vary the content it shows.


How our website uses cookies

Some cookies perform essential functions for our website. These cookies are the necessary cookies for the website to work as intended.
Cookies also help us get an overview of your visit to our website so we can continuously optimize and tailor the experience to your needs and interests. For example, cookies remember things like the items added to the shopping cart; whether you have visited our website before; if you are logged in; and the specific language and currency you prefer to see on the website. We also use cookies to target our ads specifically to you on other websites. In general, we use cookies as part of our service to present you with content that is as relevant to you as possible. 
Or you can read more below:


Tag Manager

We constantly aim to improve the customer experience on our website by giving visitors more personalised and targeted promotions and offers. To do this, we use Google Tag Manager (GTM).

GTM is a little piece of code that helps us follow user behaviour across our websites and then pushes this data to our Google Analytics account. There all the data is perfectly organised and ready to evaluate and implement potential improvements of the website and marketing campaigns.


How long are cookies stored?

The length of time a cookie is stored on your devices and browsers varies. The lifetime is calculated according to your last visit to the website. When a cookie expires, it is automatically deleted.


How to block or delete cookies

You may at any time block all or just third-party cookies completely by changing the browser settings on your computer, tablet or smartphone. The location of these settings will depend on the browser you use. However, you should be aware that if you block all or just third-party cookies, there may be functions and services that you will be unable to use on the website (because these depend on cookies).
You can opt-out of cookies from Google Analytics here.


How can you delete cookies?

It is easy to delete cookies that you have previously accepted. It depends on which browser (Chrome, Firefox, Safari, etc.) and device (smartphone, tablet, PC, Mac) you are using.
You can typically find this information under settings – Security and Privacy – but this may vary from one browser to another. Specify which device/browser you are using (click the appropriate link):


Changing your consent

You can change your consent by either deleting cookies from your browser or by changing your original choice. Remember: If you use more than one browser, you must delete cookies in all of them.


Do you have any questions?

If you have any comments or questions relating to our information and/or processing of personal data, please feel welcome to contact us. If you have any questions about our cookie policy, you are welcome to contact hummel or by phone +45 88 70 49 50.